Team > Prof. Dr. Anna Oberländer

Faculty of Law and Economics
Information Systems and Digital Transformation

Portrait

Anna Maria Oberländer is Assistant Professor for Information Systems and Digital Transformation at the University of Bayreuth as well as Deputy Academic Director of the Research Center Finance & Information Management. She also works in a leading position in the Branch Business & Information Systems Engineering of Fraunhofer FIT, where she is co-heading a research group and managing the Digital Innovation Lab as one of the co-founders. 

Anna’s research interests center around the understanding and the design of digital transformation and digital innovation from the perspective of established companies. In terms of an organizational perspective, she currently focuses on the analysis of digital transformation processes and transformation patterns, the relationship between the digital transformation of individual organizations and digital ecosystems, and organizational ambidextry. From an innovation perspective, she prioritizes research on digital opportunities for incumbents from a resource perspective. With regard to the technology perspective, her main focus is on the socio-technical and economic impact of digital technologies such as the (Industrial) Internet of Things or artificial intelligence on established companies.

Anna publishes regularly in internationally renowned journals (e.g., European Journal of Information Systems, Journal of Strategic Information Systems, Business & Information Systems Engineering, Information Systems Frontiers, Technological Forecasting & Social Change, Journal of Business Research, Communications of the Association for Information Systems) and conferences (e.g., International Conference on Information Systems, European Conference on Information Systems, Wirtschaftsinformatik).

In 2015, Anna graduated from the Elite Graduate Program Finance & Information Management (Master of Science with honors) at the University of Technology Munich and the University of Augsburg, including a research visit at the Queensland University of Technology (Brisbane). She was furthermore accepted for the 16th class of the Bavarian EliteAcademy where she was trained in leadership in Germany, Belgium, China, and Vietnam. Over the course of her studies, Anna gained practical experience among others with Siemens, Siemens Financial Services, and Allianz, in Germany as well as internationally. From 2015 until 2018 Anna joined McKinsey & Company as a strategy consultant where she supported clients from the Advanced Industries and Financial Services Sector in end-to-end digital transformations, process digitization, and innovation management.

Awards

2020        Science Award 2020 from Universitätsverein Bayreuth e.V.

Faculty of Law and Economics
Information Systems and Digital Transformation

Publications

Faculty of Law and Economics
Information Systems and Digital Transformation

Prof. Dr. Anna Oberländer
Professor

Wittelsbacherring 10
D-95444 Bayreuth

Phone: +49(0)17683165095
E-mail: anna.oberlaender@uni-bayreuth.de